ABOUT – MAXXX

Built by
Athletes.
For Athletes.

12+ years of community behavioral health. Former NCAA athlete. NFLPA-certified. A licensed sports psychologist. And a conviction that mental fitness changes everything.

We exist to close the gap between the pressure athletes face and the mental fitness support they receive.

MAXXX Performance was built because the mental health system wasn’t designed for athletes. Therapy waiting lists. Clinical language that athletes tune out. One-time workshops that don’t stick. Crisis intervention after the damage is done.

We built something different. A mobile-first, AI-powered mental fitness platform that speaks athlete. Daily reps. Measurable progress. Peer culture. The language of sport applied to the science of the mind.

And The Locker Room brings it into the facility — structured, group-based, licensed, and built to scale inside schools, AAU programs, and athletic organizations across the country.

Where We Came From.
Where We're Going.

The Foundation

A Former Athlete Who Knew the Gap

Kevin Jordan walked away from sports knowing something was missing — not physical training, not coaching, but the mental infrastructure athletes needed to perform, persist, and transition. As a former NCAA athlete and NFLPA-certified contract advisor, he spent years inside the system watching athletes flame out, struggle in silence, and exit unprepared. He decided to build what didn't exist.

The Predecessor

iSport — Proof of Concept

Before MAXXX and The Locker Room, there was iSport — a group-based mental fitness program Kevin ran inside community centers and schools in Pittsburgh and Chicago. Not clinical settings. Real facilities. Real athletes. The program proved that athletes would engage with mental fitness training when it was framed correctly — as performance work, not therapy. iSport became the blueprint.

Building the Platform

MAXXX Performance Is Born

Drawing on 12+ years inside community behavioral health programs and the iSport track record, Kevin built MAXXX Performance — a mobile-first, AI-enhanced platform designed to deliver mental fitness training at scale. Six pillars. Daily BURST workouts. Daily Hype. NIL readiness. Progress tracking. A clinical team led by Dr. Tressa Grummer. MAXXX became the technology layer that every athlete could carry in their pocket.

Taking It Into the Facility

The Locker Room — Group Training at Scale

MAXXX as a solo app was powerful. But athletes perform better in cohorts. The iSport model proved peer culture was the mechanism — athletes open up when teammates are in the room. The Locker Room was built to bring that dynamic into schools, AAU programs, sports clubs, and athletic organizations with a structured 12-week group program, licensed Performance Coaches, and the MAXXX platform running underneath. The anchor location launched at I AM Training in Katy, TX.

The Road Ahead

Scaling the Infrastructure

MAXXX Performance is now executing across Houston, expanding The Locker Room into charter and private schools, AAU programs, and athletic organizations. A Reg CF capital raise supports the platform build-out. Quasar Data Center provides the enterprise-grade data infrastructure. The vision is a national network of Maxxx-certified facilities — backed by the only AI-powered mental fitness platform built exclusively for student-athletes.

Building the Platform

MAXXX Performance Is Born

Drawing on 12+ years inside community behavioral health programs and the iSport track record, Kevin built MAXXX Performance — a mobile-first, AI-enhanced platform designed to deliver mental fitness training at scale. Six pillars. Daily BURST workouts. Daily Hype. NIL readiness. Progress tracking. A clinical team led by Dr. Tressa Grummer. MAXXX became the technology layer that every athlete could carry in their pocket.

Behind "The Room"

Licensed clinical credentials. Proven methodology. 12+ years of direct work with student-athletes.

Kevin Jordan

Founder & CEO — Sport Balance, Inc.

Former NCAA athlete. NFLPA-certified contract advisor. 12+ years operating community behavioral health programs in Pittsburgh and Chicago. Creator of MAXXX Performance and iSport — the predecessor program that proves The Locker Room model works. Serial entrepreneur with 9 startups across sports technology, behavioral health, and entertainment.

Dr. Tressa Grummer

Lead Sports Psychologist

Nationally recognized sports psychologist and clinical anchor of the MAXXX platform. Dr. Solovy provides the evidence base, the clinical protocol, and the credibility that separates The Locker Room from every other youth mental fitness program. She ensures every training is clinically safe and that athletes who need individual support are properly connected to resources.

CORE
OPERATIONS
TEAM

Kevin Jordan

COO

Operations and organizational leadership. Drives execution across all business units.

Rasheed Gutter

VP Sales & Partnerships

Institutional partnerships, B2B sales strategy, and school district outreach.

Nathan Grealish

Lead Developer / CTO

MAXXX platform architecture, app development, and technology infrastructure.

Your Facility

MAXXX Certified Coach

Licensed MAXXX Performance Coaches deliver the program on-site at certified facilities.

The MAXXX Methodology

We didn’t import a framework. We built one from the ground up — rooted in
behavioral health, proven in community programs, and designed for the way
athletes actually learn.

BURST Learning

5–15 minute daily mental fitness workouts — short enough to fit into an athlete's schedule, frequent enough to build real habits. Inspired by how the brain builds patterns through repeated, consistent exposure rather than long, infrequent sessions.

Six-Pillar Framework

Mental Health, Mental Performance, Balance, Financial Readiness, Communication, and Leadership. Every training, every app interaction, every Daily Hype message maps back to one or more pillars. Progress is tracked, visualized, and reported.

Peer Culture Activation

Athletes don't open up in a clinical setting — they open up in the locker room. The MAXXX group format activates peer culture as the primary mechanism for engagement, trust, and behavioral change. Cohorts create accountability.

AI Personalization

The MAXXX app runs an independent AI-driven content track for each athlete — ensuring daily workouts, prompts, and recommendations are relevant to their individual pillar scores and development trajectory.

Clinical Foundation

Every program element is reviewed and approved by Dr. Tressa Grummer. Evidence-based protocols ensure clinical safety. Athletes who surface risk indicators are connected to qualified individual support resources.

Outcomes & Reporting

Pre/post six-pillar assessments. Monthly engagement reports. Season-end outcomes documentation. Data formatted for grant applications, SEL reporting, and institutional requirements. Stored on Quasar Data Center enterprise infrastructure.

Our Commitment
to Every Athlete.

Every athlete enrolled in MAXXX or The Locker Room is protected by federal and
state law — and by our own standards that go further.

Legal Compliance Framework

COPPA (Federal) — Parental consent required before any data collection from athletes under 13. No exceptions.
FERPA (Federal) — Student records handled in strict FERPA compliance — shared only with authorized parties.
HIPAA (Federal) — Mental health and wellness data handled with HIPAA-informed protocols. No clinical data shared without written consent.
Texas DPSA (2024) — Athletes and families may access, correct, or delete their data. Athlete data is never sold.

Our Commitments to Families

Parental Consent — Always. — Parental consent required before any data collection from athletes under 13. No exceptions.Written consent required before any athlete under 18 is enrolled or has data collected.
Data Is Never Sold. Athlete health metrics, performance data, and session content are never sold to advertisers or third parties.
Secure Infrastructure. All data stored on encrypted Quasar Data Center infrastructure with role-limited access controls.
Right to Delete. Families may request full data access or deletion at any time — honored within 30 days per TDPPA.

COPPA (15 U.S.C. §6501) · FERPA (20 U.S.C. §1232g) · HIPAA (45 C.F.R. Parts 160 & 164) · Texas Data Privacy & Security Act (Tex. Bus. & Com. Code §541) | Not legal advice.

Twelve Years in the Making.
Built for Right Now.

Download the MAXXX app or bring The Locker Room to your facility. The
infrastructure is here. The moment is now.