The
Locker
Room
“Mental Fitness training for a New Era of Sports Performance.” A 12-week group mental fitness program — delivered inside your facility. Clinically grounded. Framed in the language athletes relate to. Powered by MAXXX Performance. For schools, academies, sports clubs, AAU programs, and athletic organizations.
Program
Pillars
Week
Individual Therapy
Served
- What Is The Locker Room
Three Things.
One Complete Program.
Weekly Group Trainings
- Peer-culture format — athletes open up when teammates are in the room
- Each training led by a licensed Performance Coach
- Topic-driven discussions that boost performance and address real challenges
- Guardian engagement trainings built into the program
- Up to 75 minutes per training · 2x or 1x per week options
MAXXX App — Daily Engagement & Data
- AI-driven personalized content — each athlete's own independent track
- Daily Hype — motivational push every single morning
- 5–15 min daily mental workouts powered by BURST
- 6-pillar progress tracking: Mental Fitness, Performance, Balance, Finance, Communication, Leadership
- NIL readiness scoring + financial literacy built in
- Stats viewable by coaches, parents, and program staff
Outcomes & Reporting
- Pre/post six-pillar self-assessment — before and after every season
- Attendance, retention, and engagement metrics reported monthly
- Athlete and guardian feedback surveys at program close
- Data formatted for grant applications and institutional reporting
- Full outcomes report delivered at season end
- Secure storage on Quasar Data Center enterprise infrastructure
- How It Works
Two Season.
Three Phases.
We are not asking for a long-term commitment. We are asking for two season. Let the athletes experience it. Let the data speak. Then decide.
01
Season 1 — Demo
First Locker Room cohort — 20 to 25 student-athletes. 12 weeks, 1 or 2 trainings per week. MAXXX app access for every participant. Licensed Performance Coach on site. Baseline and exit six-pillar mental fitness assessments included.
02
Measure & Document
Weekly MAXXX engagement data reported to your staff. Pre/post pillar self-assessment scores for every athlete. Athlete and guardian feedback surveys at program close. Testimonials and outcome documentation. Full outcomes report at season end.
03
Scale & Commit
Expand to additional cohorts and age groups. Lock in multi-season pricing at a reduced rate. Co-brand The Locker Room as your program's mental performance offering. Access joint grant and sponsorship opportunities. Become a flagship MAXXX partner facility.
- The Methodology
Six Pillars.
Twelve Weeks.
- Program Duration
Two 12 Wk Seasons
2 trainings/week (60–75 min each) recommended. 1 training/week (up to 75 min) also available. Daily in-app workouts between trainings. Cohort-based for group dynamics and accountability.
- Wk 1–2
Mental Fitness Foundation
Self-awareness, emotional regulation, breaking the stigma of mental fitness in sport
- Wk 3–4
Mental Performance Training
Focus, pressure response, visualization, pre-performance routines, confidence building
- Wk 5–6
Balance & Recovery
Managing school, sport, social life — and rest as a competitive advantage
- Wk 7–8
Financial Readiness & NIL Literacy
Money mindset, NIL awareness, resource management, building toward financial independence
- Wk 11–12
Communication
Coachability, team communication, conflict resolution, self-advocacy with coaches, media awareness
- Wk 11–12
Leadership & Identity
Personal brand, values-based leadership, legacy mindset, NIL readiness, graduation & next steps
- The Real Cost of Not Acting
What Does Mental Fitness Support Actually Cost?
Individual Therapy
Traditional mental Fitness support
- $150
- 1x
- $1,800
- $36,000
- $72,000
The Locker Room
Powered by MAXXX Performance
- $25
- 2x
- $600
- $12,000
- $24,000
MAXXX App
- $600
- $10/month
- $120/year
- $699.99
- 67% less
*Avg. session cost: APA Workforce Study (2023); Psychology Today therapist directory avg. $100–$200/session
- Who We Serve
Built for Every Athletic Organization.
- Charter & Private Schools
KIPP · YES Prep · Harmony · Faith-Based · College-Prep
30–90 Days
67% Less
Included
Unique
- Head of school or AD — direct budget authority, fast decisions
- School pays directly OR passes cost to families as add-on
- SEL data supports charter authorizer renewal documentation
- One campus pilot → proof of concept → network rollout
- Mental fitness journey from 9th–12th grade = college narrative
- AAU Programs · Sports Clubs · Athletic Orgs
AAU · Sports Academies · Club Teams · Athletic Organizations
Fast
Built In
Included
Available
- Bring mental fitness training directly to your existing athletic structure
- Co-brand The Locker Room as your program's mental performance offering
- Athletes build NIL readiness profile through the full season
- Access joint grant and sponsorship opportunities
- Become a flagship MAXXX certified partner facility
- What Families Get
The Return on Your
Investment.
Every family that enrolls is investing in something that follows their athlete for life — not just two season.
A Stronger, More Resilient Athlete
Mental fitness training builds the habits that keep your athlete competing through adversity. Stress, pressure, identity, and burnout are addressed before they become a crisis.
Real-Time Family Visibility
Monthly reports give parents a window into how their athlete is developing across all six pillars — not just sport. You'll see growth you didn't know was happening.
NIL & Recruiting Preparation
Athletes build a six-pillar digital profile from day one. By the time they're NIL-eligible or in front of a college recruiter, they have a documented story of mental fitness development that separates them.
67% Less Than Individual Therapy
Individual therapy averages $150/session. The Locker Room delivers a licensed Mental Performance Coach plus the MAXXX app for a fraction of that cost — for the whole team.
Life Skills Beyond Sport
Financial literacy, leadership, communication, and balance are built into every season. These are the skills that determine what kind of adult your athlete becomes — regardless of whether they play at the next level.
A Safe Space to Be Human
Athletes don't open up in a therapist's office. They open up when their teammates are in the room. The Locker Room creates that space — structured, peer-culture driven, and led by a licensed professional every training.
The Locker Room · $25/athlete/training · $600/season · Less than one travel tournament entry fee.
Mental Fitness is the conversation.
Mental Health is the game plan.
The Locker Room gives your athletes the mental performance foundation that
determines who makes it — and who doesn’t. Let’s get two season started.